It’s no surprise our lives have changed dramatically this past year due to the pandemic. Everything from how we work, how we shop, to how we interact with others has transformed in more ways than one. However, one thing remains the same after all this: content consumption. Especially when it comes to videos. But even before the onset of Covid-19, the consumption of video online has seen incredible growth year after year. In fact, Cisco has by this year, video content will have represented 82% of all internet traffic. Source This can be contributed to major social networks from TikTok to LinkedIn, all encouraging users to create more video content by adopting the ‘Stories’ feature.
With more video content being created and watched everyday, people naturally started spending more time on social media. And once we entered lockdown era, we saw an almost immediate surge in social media consumption: a whopping 10.5% compared to Azerbaijan Phone Number the previous year according to. Make more videos, spend less time The point here is that whether you’re a brand, non-profit organization or, or a media publication, everyone is expected to create videos for social media nowadays. Companies in particular, must keep up with the demand of videos –– as customers, communities, and stakeholders are all expecting more from them. The problem is that a lot of teams don’t have the budget and resources to churn out large quantities of videos quickly.
Marketers may be used to producing videos autonomously, but what about other, less-experienced teams such as HR or internal comms who now have to figure out how to keep up with the demand? The challenges of creating social media videos The challenges of creating social media videos Creating good quality videos on social media can be not only time-consuming and expensive, there’s also the issue of the lack of ideas and inspirations. This is where internal teams need to get scrappy. Producing a lot of videos can seem like a daunting task. But with the right best practices, it doesn’t have to be. The easiest way to come up with video ideas is to identify all the different types of videos you can make, and how you can take existing content you have and repurpose them for social media.