Forget the tools Don’t think that facebook, or any other technology, will change the marketing and sales of your business, start-up or not. Fernando Lopes Apr 4, 2013 marketing start upsIf you have an idea that you want to put into practice and you don’t know where to start, try simplifying and being strategic before tactic. Start with the ultimate goal - growing your market! Whether you are a start-up, or an existing business that feels the need to renew itself, this suggestion is valid for both cases. The 20th century left us with bad vices. Fax came to replace Telex Email came to replace Fax It was all replacement, people did the same thing as before but with a different tool. Now everything has changed.
The paradigm is now really different, and either we change the “chip” or we are completely out, and I say completely because it will always be out, you have to conform to that, at the risk of going crazy. For starters forget the tools, don’t think that facebook, or any other Afghanistan Phone Number technology, will change your business. It’s just that not everything new is better . And we have a tendency these days to try out everything that’s new, everything that’s popping up, hoping it will make the business explode.
How to Grow the Market This is often the first question: OK, and how can I do this? You can grow the market by reaching the most qualified buyers and building relationships that will eventually lead to the sale. Now you’re thinking: we’re wrong… another theory, and how do I get there? You can get there by understanding who these buyer characters are, where they are and what motivates them, making a deep analysis of the customer’s identity and preferences. Then, by designing a content strategy that will attract and involve them in each of the phases of the buying cycle . Then, putting content where your shoppers are most likely to find it - on blogs and social media, which increase your chances of being found on Google or other search engines, and collecting contact information in forms that give you access the most in-depth information, with high-value content such as ebooks and white papers.