The eCommerce sector rubs its hands with each new special date in the shopping calendar, and Black Friday is one of those different days to make cash. Black Friday marks the start of the great shopping season in the United States, a true party for the retailer with a strong participation of buyers aware of the event. A great opportunity for businesses to connect with the buyer at a time when they are willing to spend money. Browsing is not innocent: if you walk into a store, you walk out with something in your cart. People expect heavy discounts on the usual price. This predisposition of the user can generate collateral benefits to the hard sale if broader objectives are considered, such as up-selling and/or cross-selling of articles. (Keep reading, I explain types of objectives below) It is an opportunity to grow.
A day to publicize new lines of business and services when the public browses ecommerce with an open and curious gaze. What strategies can brands Armenia Phone Number use to sell more on Black Friday? More than “Friday” it is already the whole weekend of special offers that link with Monday, “Cyber Monday”. Indeed, another special date that arrives from the US and that is celebrated -now yes- with special conditions exclusively for the online sector. On these two important dates you can apply combined strategies to obtain information and increase not only sales, but also value. Cross selling: or cross selling, corresponds to the actions implemented so that the client acquires a second product different from the original and complementary one.
Offers by association are used if you buy a 40” Led TV, the portal shows a matching sound bar. Upp Selling: tactic in search of increasing the initial value that the customer is willing to spend through an offer. Continuing with the previous example, if the customer is looking for a 40” TV, they may be willing to invest a little more for a higher category or larger one that already includes a promotional discount for a limited time. Time limit: a way to include pressure to close the sale with the display of a timer indicating data to end the promotion. 3 tactics to get the most out of Black Friday Mobile: more than half of the users are already on mobile devices. Mcommerce is still unstoppable.