Webinars are one of the best ways to generate quality leads according to 73 percent of marketing and sales leaders polled by InsideSale While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form of media captures the average attention span for 61 minutes. From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come.
Here you find quick tips on how to create a successful webinar program from scratch including Getting started and determining the goal of each webinar Determining what your webinars should be about Finding the right speakers and staff members Choosing a webinar format, time and day, and software Promoting your events Belarus Phone Number Defining general timelines Getting Started The first webinar is always the hardest. It’s going to take the largest investment, the most time, and the most staff to set up. The second one will be easier. Once you get into a groove, you can efficiently run webinars with a process that works for your company.
For your first webinar you want to start planning no less than six to eight weeks in advance to give yourself enough time to prepare. This is a quick run-down of the things to consider as you kick-off. Determining Your Webinar Goal Your goal will determine what type of webinar you want to create, whether it’s to: Attract new prospects to your company (educational) Show audiences the value of your product or service (case study) Push leads down the sales funnel into opportunities (product demo) Increase customer retention (training) We always recommend making your goals SMART, meaning that you have a specific number of targets, a specific timeline, and a specific way of measuring your success.