In the digital world not knowing and understanding the pain and desires of your potential customers is the path to failure. This is because, without this information, it is impossible to define developing the creation of personas to start marketing strategies that will help leverage your business. After all, people browse the internet in order to seek solutions to their problems, whether personal or professional, and that is why creating personas becomes the ideal strategy at this time. Especially because its main objective is to attract and engage customers through topics of interest to them, offering content that catches their attention, in order to show them how such a solution is the best solution for their pain.
But what exactly are personas The persona is the representation of such a consumer is considered your potential customer, in order to help you define and map the pattern of recurring behavior of your audience. The creation of personas can be classified as “fictional characters” that reproduce your ideal customer, however, it is usually defined between four to six Bahrain Phone Number different profiles that can represent most of your revenue. By betting on this type of strategy, it is possible to know all the characteristics of your consumer, so that it serves as a basis for you to maintain close communication with people who are predisposed to interact with your brand.
Advantages of creating personas The main feature of creating personas is to generate traffic in a qualified way, which is essential in such a competitive digital market. By betting on specific content marketing, it will be possible to stand out, in a way that delivers targeted and personalized content to the audience of your website. With them, you have the possibility to segment and know the behavior of your audience, understanding all consumer needs and pains and thus being able to engage them. How to educate a person Educating your persona means preparing them to acquire your product or service in a way that they can see the full value of what you are offering them.