If your agency isn’t using you could be sabotaging your client’s ad campaigns and your campaigns too Here’s a real world scenario: You set up highly targeted ad campaigns via Facebook, Google, or some other popular ad platform for your client. Once visitors arrive on the client’s website, they immediately exit or don’t convert: agency ad problems It’s a familiar scenario for agencies who set up and manage ads for clients. You can attract traffic to your client’s website just fine but after that, the results are disappointing. And while ad clicks are important, clients care about real results like conversions, leads, and revenue. Fortunately, post-click optimization exists. What is agency post-click optimization and why does it matter. PCO is the process of optimizing everything that happens after a user clicks-through from your ad.
It is the second stage in the process so that all leads are sent to marketing automation software agency post-click optimization funnel The goal is to maximize conversions by creating a personalized, consistent, and optimized experience throughout your visitor’s entire journey after clicking your ad. It starts with a personalized post click landing page, then a thank you page, followed by a thank you email, a drip campaign, and Bahamas Phone Number so on until ideally, that person converts into a paying customer. Why is PCO important for agencies. PCO is vital for conversion success. If you don’t have a dedicated page that converts visitors from your ads into leads and customers, you’re wasting precious budget. Even if your ad brings in a lot of traffic traffic is great but leads and conversions are what really matters.
Especially to your clients who invest a lot of money with you to create and manage ads for them They expect results. How can you use PCO to optimize your pages. The post-click stage includes: Personalization: A consistent message that matches the ad copy. The personalization component can also relate to the visitor’s traffic source. Optimization: Each post-click landing page element length of a form or the imagery used) should be tested to identify the best performing design and layout. Scalable creation: It should be quick and easy to scale custom post-click landing pages for all of your different ads. Message match post-ad copy Message matching occurs when the content on your post-click landing page matches the content in your ad. This provides a consistent message across the entire ad experience.