Specialist in tools, Maxoutil is a French retailer with a catalog of more than 50,000 products, and more than 145,000 visitors each month on its website. The brand chose to implement Attraqt’s product recommendation solution to optimize the promotion of its products, in particular to implement an e-merchandising strategy. Presentation of this strategy which makes it possible to offer the right products, on the right locations, and to increase conversions. Download the case study The difficulty of managing merchandising manually With tens of thousands of SKUs, getting visitors’ attention to specific products is a real headache, especially if it’s all handled manually. High-potential recommendation spaces are therefore untapped, and e-merchants are depriving themselves of additional revenue. To fully exploit its product catalog, and take advantage of untapped areas of recommendations while improving its customer experience, Maxoutil has integrated Attraqt’s turnkey solution. Automate merchandising with Attraqt Specialist in product discovery, Attraqt allows e-merchants to gain in efficiency thanks to intelligent merchandising. The solution thus makes it possible to automatically trigger product recommendations in different areas, according to the visitor’s previous actions and in accordance with the brand’s objectives.
Maxoutil can thus offer its visitors products that they will be more likely to buy. Concretely, Maxoutil started with one-to-many recommendations of the type “buyers, who saw such a product, bought such a product”; they allow business teams to save time and focus on business strategy. They then implemented cross-sell and up-sell strategies through recommendations of image manipulation service complementary and similar products. The goal: to optimize the display of recommended products and maximize conversions. The big advantage of Attraqt is that the merchandising teams can implement these strategies and test them, without going through the data teams or an agency. This allows them to see which strategies are the most effective and to refine the actions to be implemented. Attraqt is integrated into the entire Maxoutil customer journey and allows product recommendations throughout navigation: on the home page, on product sheets, when adding a product to the basket, etc. Download the case study More sales, and time savings for the teams Product promotion strategies consider user and product information.