Physical comfort Sometimes we just want to feel good. A warm towel after a shower or a plush pair of house slippers is sometimes the perfect solution when the body wants comfort. In reality, the human body is perfectly capable of handling very tough environmental conditions. But try rationalizing that to your brain after a long day at the computer — a most strenuous exercise to be sure. Physical comfort manifests itself as a perceived “need” as a way of indulging our ego. A hotel’s marketing copy that highlights the comfort from the new bedding in each room pushes your want button for physical comfort.
It’s a way to reward yourself. You can sleep almost philippines photo editor anywhere, but don’t you deserve to feel comfortable? When you promote physical comfort in your marketing message, you tap into the subconscious reward system we all have that says we “deserve” comfort in response to hard work. 3. And we feed our brains on entertainment, games, art shows, and countless hours of Sudoku. We want things like this so that we can enjoy the wonders of this marvelous world and live life to its fullest. If this sounds like marketing gobbly-gook, it is. You don’t need any of this to live. In reality, what you want is something that breaks the monotony of existence — the day-in, day-out struggles that seem redundant and boring.
Can you live sitting in a 6′ by 6′ cell each day? Yes. Would you enjoy it? Probably not. When we justify mental stimulations as needs, what we’re really saying is that we’re bored and want something, anything, that engages us. The next time your friend tells you that you “need” to see a certain movie or read a certain book, your desire to engage in these activities has more to do with your general level of boredom than with the merits of your friend’s argument. 4. resolutions? That annual fantasy fest where we manifest our inadequacies into a myriad of tangible wishes that we seem so woefully unprepared to fulfill.