When you study the headlines that pique your interest, identify the parts that make them UNIQUE and ULTRA-SPECIFIC — the exact reasons why they got your attention and persuaded you to take a closer look at the body copy. Learning how to write great headlines is an absolutely vital part of your success with storyselling. — whether it’s a blog post, ebook, video script, or sales page — make sure you leave plenty of time for drafting and experimenting with headlines. More storyselling resources: 22 Sure-Fire Headline Formulas that Work 3 Simple Questions that Help You Craft Better Headlines Clickbait or Damn Good Headline? Benefits and features of a product or service Once you convince a prospect to read your copy, they have to know what’s in it for them if they take you up on your offer.
Benefits and features are the core of copywriting. The philippines photo editor specific skill of being able to clearly describe benefits and features in a persuasive way is what differentiates copywriters from other types of writers. What are features? What are benefits? And how do they support each other to make a sale? Features explain your offer. Benefits persuade someone to care about the offer. You guide a prospect to discover: What they’re going to get How it’s going to help them get the results they want These details emerge from your storyselling research about your target audience, in addition to basic facts about your product or service. As an exercise, dissect the different sections of your copy and label them as benefits or features. Is it balanced? If your copy doesn’t have enough benefits, you’ve likely not dug deep enough into the frustrations and obstacles that your ideal customer or client faces.
Uncover those struggles, so that you can perfectly position your product or service as a way for them to conquer the issue at hand. Keep reading to find out the best ways to convince those prospects who are still on the fence about your offer. More storyselling resources: Boost the Relevance of Your Content with Benefits and Features Does Your Copy Pass the ‘Forehead Slap’ Test? Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits SUBSCRIBE NOW Get access to our free ebook, Copywriting 101: How to Craft Compelling Copy. Email Address Overcome objections A business needs to be aware of possible reasons why someone may not choose their product — and then address those concerns head-on.