From May to July 2021, there has been a big decrease in traffic coming from social networks in the entire market, in general. This could represent an opportunity or a threat to our SWOT analysis, depending on the reason for the drop. In a sense, it could be an opportunity for Peugeot to invest in social media marketing to capture some of the traffic that other companies did from March to May.
On the other hand, if fewer people are using social media, leading to a significant drop in traffic and subsequent sales, that could signal a Decision Maker Email List shift in the market that could pose a threat to automakers. Example of an ecommerce SWOT analysis When it comes to e-commerce, everything revolves around products and sales. An ecommerce SWOT analysis can be especially helpful when launching new products or experiencing rapid growth. You may want to consider things like: Delivery time. Product range. Site performance. Purchasing process.
Once again, Semrush .Trends tools can help you discover the strengths, weaknesses, opportunities, and threats when it comes to ecommerce. Let’s start with the Traffic Analytics tool. We may use the Top Pages report to gain insight into competing businesses. If we look at the main pages of Ford, a trend emerges. Pages that allow customers to customize or “build” their own vehicle get a lot of traffic.