Conferring on man qualities typical of objects or vice versa, attributing human virtues or miseries to political situations, are resources that the media or political leaders transfer to society until they become part of their culture, perhaps because of the fact that "a good metaphor refreshes the understanding” (WITTGENSTEIN, 1929). Now we will analyze that figurative language that the media have generalized, in the spirit of “going beyond” the informative language, giving life to expressions of great expressive value, even though its assimilation brings with it the paradox of “fossilizing” or " dissect” such metaphors until they are frequently clichéd. But, of course, Churchill was not the inventor of metaphors.
What is the origin of the well-known tropes and figures of speech? As part of the rhetorical ornatus, tropes have an oral affiliation, even though their resource B2B Email List has been extended to written language. Ornatus is understood as the set of elements that can be added to a standard linguistic register to embellish it and thus make it more attractive and persuasive. The ornatus consists of the choice of words (tropes and figures) and their combination.
From the interplay between concepts and words, tropes arise. AZAUSTR and CASAS list among them the metaphor, or substitution of one word for another by virtue of a similarity between their corresponding concepts; the allegory, a continuous metaphor that works just like the metaphor, on a similarity, but requires more words; the hyperbole, exaggeration or minimization of a concept, replaced by another or identified with it; metonymy, or trope that is based on the existing contiguity between two concepts. It can take various forms: container for content, cause for effect, etc.