Discover the future of Storytelling with the latest Vitamin. (soon to be revealed) Storytelling is a concept that must always be present in the minds of those who work content for digital platforms. The intense daily exposure of content to which we are subject, as users, makes us resistant or even immune to commercial messages. SEE ALSO: 4 REASONS TO USE STORYTELLING IN YOUR BRAND’S CONTENT MARKETING It is necessary to know how to create content that engages the fans and followers of the brands. This is where the importance of telling good stories comes in, as stories are more engaging than other types of approaches: they capture attention, lead to identification with characters and facts, and, consequently, make people better retain messages.
The history of our message is fundamental to its success. From Storytelling to Transmedia Storytelling What do The Matrix, Harry Potter and Star Wars have in common? In addition to being hugely successful cases at a global level, they are perfect examples of the application of the Transmedia Storytelling concept. Transmedia Storytelling is a concept Whatsapp Number List that took its first steps in 1991, but only recently began to be adapted to marketing with the emergence of digital. In Henry Jenkins’ definition, it designates a story that unfolds across multiple platforms, each with new content, making a distinct and valuable contribution to the whole. It’s not about adapting the story to various media, but about using the potential of each format and digital platform to add something new to a story.
Ideally each medium makes its unique contribution to the unraveling of the story. We can go back to the case of the Matrix. Content about this universe is transmitted through films, animated shorts, comics and video games. It is only by accessing all these means that a complete knowledge of this universe can be obtained. In the three examples mentioned above, fan involvement is critical to the construction and success of the story. In organizational reality, we can substitute “fan” for customer. 3 Principles of Transmedia Storytelling Multiplicity of media/platforms A single, unified story or experience No redundancy between the various media 3 Advantages of Transmedia Storytelling Greater creativity in communication and integrated dissemination Waste avoided (by not disseminating redundant information through the various media) Increased audience engagement.