Be realistic about what you can produce You must take into account the difficulties that may arise when creating content. For example, you might want to run a great YouTube channel, but if you don’t have the team, people, knowledge, and time to create high-quality videos, there’s no point in going down that path. Likewise, there’s also not much value in planning for live video streams if you don’t have anyone who’s Job Function Email List comfortable presenting on camera in a live stream. You need to balance the types of content that your target audience enjoys the most with the material and human resources you have available. -Do not mix your personal tastes.
With those of your target audience It is most likely that both you and the person who manages the social account of the company run personal social accounts, if this is the case, it is necessary to distinguish very well the contents of both types of accounts. Just because you like making a particular type of post on your own accounts doesn’t mean those posts will work on company accounts. Presumably you post things that interest you. However, when operating the trading account, you should think only about the tastes of your target audience: you need to make posts that interest, entertain and educate them. This is particularly important when curating content.
Set up your accounts correctly Set up your accounts correctly before creating and promoting content It is vital that all your social media accounts are set up correctly. Although it may seem like a lot of work, take the time to fully fill out your bios and profiles because it will give your company a consistent visual appearance across all social channels. Use the correct colors, logos, and graphics for each network, and make sure to link to them on your website (a good idea is to create specific landing pages on your website for those users who click from their social.