That’s all well and good, but what is the most suitable Loyalty system, after all? The answer, of course, is different for every business! Depending on the nature of the brand, the products, the services, the market where you operate and the audience you address, you will also shape the corresponding reward program for your own business. In general, there are eight different types of Loyalty Programs, which can be implemented either individually or in combination. We present them to you and you choose! The Points Program In fact, it’s the most common rewards program in the business world! Perhaps because it is also the simplest, as it stems from a single principle: the more a customer spends, the more points they will earn to redeem in the future.
In a slight variation of this principle, the customer can be Special Database rewarded if he chooses products or services that give more points – regardless of their purchase value! The Expenditure Schedule An equally simplified Loyalty System, which is easily understood by customers too! Here, the reward the customer secures is derived, purely, from the amount they spend at the respective brand or business, possibly in the form of instant cashback or a coupon with an expiry date. Important note! This type of program has been proven to skyrocket sales. The Cooperative Program The moment a strategic partnership enters the plan, the efficiency and value of Loyalty Programs take off! First, the customer gets a more complete, personalized and multi-dimensional experience. Second, the business itself expands its partnerships, enhancing both its prospects and prestige.
Undoubtedly, this is a form of reward which decisively strengthens the loyalty of new and old customers. The “Value” Program And when we say “value”, we don’t mean monetary, but moral or social! Align your Loyalty Programs with your Corporate Social Responsibility, providing even stronger incentives for your customers to become your loyal supporters. So, inform each of your customers that with a purchase of X amount they are contributing to a “good cause”, as part of their money is going to be allocated to aid humanitarian or environmental actions. In this way, you will not only associate your name with the social contribution, but, at the same time, you will establish a relationship with your customers that is meaningful, emotional and strongly philanthropic.