Power Words are some words that have proven their effectiveness in marketing. Words that are capable of triggering an emotional response and generating a great impact on the user’s mind. Remember how we talked about curiosity and interest? The Power Words are perfect to achieve it. Some examples are: To show exclusivity. Elite, little known, popular, release. To show authority. Legitimate, expert, official, tested. To show novelty. We return to the example of the landing page that hosts an e-book on moving sustainably.
Imagine that your client has doubts about the effectiveness of what is going to be found. If you add in your explanations a message Business Email List such as you will find graphics, statistics and studies that support the information in the e-book" you will already be overcoming their doubt. There are more ways to build trust and comfort in what you will find when you get the download. We are talking about two. Intuitive User Experience They must be clear from the beginning what they have to do.
For this you can help yourself with the design, the message, the action buttons. everything is susceptible for the user to consider if he should give us something in exchange for what we offer him. And remember: simplicity builds more trust than complexity. The importance of Social Proof Few things connect more with a client than seeing themselves reflected in others. That’s why including testimonials is so important: you’re creating a message that could very well be that customer in the near future. Of course, remember that they are real and natural, if they are forced they will produce the opposite effect.