Uses leaf illustrations and an open landscape to evoke the organic and natural values of Matcha Life. 2. Brand ambition — Once you have defined your “why”, define your ambition. This is about what you want to accomplish. Take a pen and paper and answer the following questions binocular, view finder Binocular image by joffi via Pixabay Think about where you want to be in five to ten years Write an answer based on your “why” and your company values Make sure it involves a clear purpose for your business Write your mission statement in the present tense Make your statement clear and concise Make sure your statement is easily understandable.
Check with those around you that photo retouching service your mission is clear Here are some examples from major brands Dove We believe beauty should be a source of confidence, not anxiety. everywhere develop a positive relationship with their appearance, helping them improve their self-esteem and realize their full potential. Coca Cola Our vision is to create the brands and drinks that people love, to refresh their bodies and minds. And do so in a sustainable and shared way that makes a difference in people’s lives, in communities and on our planet. 3. Analyze your competitors and find your unique selling point.
Advertisement for Crayola featuring a child’s drawing of a rocket ship, and a one-eyed octopus battling Barney the dinosaur Crayola “Create Anything Imagined” ad, via adsoftheworld Learn from your competitors, research them, and figure out what sets your brand or business apart from others. Your unique selling point (or Unique Selling Proposition, USP) comes from the fact that you position yourself differently from your competitors. For example, instead of thinking “my pens are great and the ink lasts X hours”, take inspiration from Crayola (and its big picture), which has linked its product to creativity.