The CI also includes other visual materials used by companies, from letterhead, business cards, information leaflets, offer catalogs, through advertising tools such as posters and billboards, to gadgets and even a website. The range of visual identification means is extremely wide, therefore it is important for effective brand communication that the created image is consistent, because it significantly increases the effectiveness of marketing activities and has a stronger impact on consumer awareness. for maintaining the company’s integral presentation system . It is an internal document containing a complete set of information on the symbols used by the company: logotype, name, colors, fonts and methods of their use.
The complete book should also include a catalog of photos, guidelines for product packaging, office supplies, work clothes, advertising materials, It is also important that it is constantly supplemented and updated, thus it is a compendium of knowledge about the company and helps to ensure that the image did not undergo uncontrolled changes. It is also image manipulation service a useful tool for rebranding. The corporate identity, as one of the main elements of creating its perception on the market, should come from the heart of the company, be harmonious with its vision and strategy. In a highly competitive marketplace, a well-developed image is key to success. Book of visual identification July 17, 2013 Dictionary The book of visual identification , sometimes also called the CI (corporate identity) book, is a compendium of knowledge about the corporate identity system of the company.
It creates a coherent image of it and protects against unnecessary changes. It is a useful tool for company employees dealing with marketing and administration, as well as for advertising agencies, graphic designers and designers, especially when creating advertising materials, because it contains all the guidelines for trademarks and their use. It is a slightly more extensive version of the basic brand book and can exist in both paper and digital form. The book of visual identity usually contains a lot of information on: logotype and logo - its various forms and dimensions, detailed applications, colors, typography, company colors, carriers of trademarks, such as business cards, stationery, work clothes, advertising materials, creating corporate multimedia presentations and electronic documents, correspondence templates, both standard (letterhead) and electronic (e-mail), unacceptable forms of using company symbols, both the logotype and other elements of visual identification.