On May 1, lily of the valley and the first new issue of Glamor were distributed. Born in 1939 in the US and in 2005 in France, the women’s magazine changed its logo and layout several times before taking a radical turn in early May. In the USA, it is adorned with a new black and white logo accompanied by a new model. The French version has not changed its logo (or so?) but released a new “number 1” in March with a new layout and editorial line, 13 years after its launch.
New Glamor formula Under the direction of Samantha Barry, new editor-in-chief from the world of TV media, the magazine Glamor USA has dressed up in a new set addressed to “smart girls”, and no longer to “good girls”. We owe the artistic direction to Nathalie Kirsheh, and the background remove service two women are aiming for the Pulitzer Prize to compete with GQ. Source: Brand New A theme focused on money, a stick typeface that prefers black to pink , a target that is more intelligent than beautiful… one would almost wonder if Glamor aims to seduce quite the opposite of the women it has targeted until then, everything keeping his style well gendered.
As if going from pink to black, and from bling to bill (from shiny to silver) was enough to change gender, or target. Perhaps we should start to consider men and women as individuals and not as genders, to move things forward? Well, that’s another debate. In France, the logo does not change, but the editorial staff now decides to address connected women, and to highlight topical subjects rather than seasonal it-bags. It remains to be seen if female readers will follow and if the monthly will attract new female readers. The new issue displays “ living without filters and escaping clichés ”, talks about RAP and politics. A promising and surprising title, especially when you remember the fashion advice from old issues “to make our dressing room vibrate” or “sweep away our hair anxieties”.